Elon Musk has invested a significant amount into a controversial new film studio backed by Mel Gibson and Mark Wahlberg, aimed at pushing back against what its founders view as the growing influence of “woke” culture in Hollywood.

This “un-woke” studio promises to challenge political correctness and focus on themes like personal responsibility, freedom of expression, and meritocracy, rejecting identity politics and diversity-driven narratives.

Musk’s involvement, along with Gibson and Wahlberg, has stirred debate, with supporters seeing it as a push for free expression, while critics fear it could promote regressive views.

The studio’s first films are expected to feature high-profile talent, and its success could reshape Hollywood’s norms, though its impact on the industry remains uncertain.