At a 300-year-old, cream-line dairy farm, the spirit of America endures as the farmer tirelessly works to bottle his own milk, despite being told to discard it by his processor.

People are queuing up to give him support. Ben Brown started bottling his own milk after learning that his dairy processor was no longer able to purchase it.

Since the 1700s, Brown’s Whoa Nellie Dairy Farm has produced premium milk with a cream line. A dairy processor used to purchase most of it from him, pasteurizing and bottling it for distribution to nearby markets and restaurants. He still sells some of it at his on-site farm store.

He couldn’t stand it when he learned he would have to discard hundreds of gallons of milk every week until his 70 milking cows died. He therefore started working literally around the clock to bottle it and pasteurize it in small batches in his 30-gallon vat.

When he announced on Facebook that they would be opening the farm store for extra hours so that customers could purchase milk directly from the source, the response was tremendous. The local news reported that there was a line of at least twenty people deep to enter the store for several hours.